Stryker Neurovascular
Branding, Product Campaign, Trade Show Signage, and Marketing Collateral
Branding, Product Campaign, Trade Show Signage, and Marketing Collateral
BRAND ARCHITECTURE & GUIDELINES
In the stroke operating room, time is critical and product colors help staff quickly identify devices. Our simplified master brand architecture established a cohesive Stryker NV divisional brand, power brands based on procedure type, and maintained individual product colors where necessary.
PRODUCT CAMPAIGN
We chose performance sports as an appropriate metaphor for the high-stakes environment Neurosurgeons operate in. Sports also has the extendability and variety needed to represent Stryker's numerous products.
