ON-Q* Pain Management System by AVANOS Medical (formerly Halyard Health)
DESCRIPTION
Product and awareness campaign for ON-Q* pain pump and opioid addiction targeting general and orthopedic surgeons
BACKGROUND
INSIGHT: A patient can become dependent on opioids in as little as 3 days, and every day after their chance of addition increases.
CHALLENGE: Help prove to surgeons that even a small amount of opioids is a risk to their patients, and that there are better solutions for pain management.
SOLUTION: Create a campaign that grabs surgeons’ attention by highlighting critical opioid statistics and that proves ON-Q* pain pump is a safer, more effective and longer lasting alternative. Campaign included sales aid, talk track, digital marketing, and content creation
