HP Printers
Social Media
Social Media
My team and I created weekly social media content for a series of HP printers including the Deskjet 3755, the world’s smallest all-in-one, wireless printer. Working with a shoestring budget, we wrote and sketched the concepts, collaborated with our photographers to execute them, and edited them all in-house.
Our content was catered mostly to college-aged students that need to save space, but also want a printer that can do all the things they need it to do to support their creative lives. Most of the examples shown here are from the "awareness" series that are mostly product-focused. Other concepts also included "consideration" and "purchase" posts.