CORAVIN Wine Preservation System
Branding and logo design for the product launch
BACKGROUND
Coravin technology was designed to pour wine without removing the cork in order to preserve the bottle and avoid oxidation. Its non-coring needle makes it possible to pass through the cork without displacing cork material. As wine is extracted through the needle, it is replaced with Argon gas, ensuring oxygen never touches the remaining wine and so it tastes as fresh as the day it was bottled.
DESIGN INSPIRATION
Coravin was created out of a passion for wine and a desire to savor every drop. When I designed its logo, it was important to feature what makes this technology so unique – its needle. I wanted to combine the sleekness of a glass of wine with the sophistication and precision of the Coravin technology.
Branding and logo design for the product launch
BACKGROUND
Coravin technology was designed to pour wine without removing the cork in order to preserve the bottle and avoid oxidation. Its non-coring needle makes it possible to pass through the cork without displacing cork material. As wine is extracted through the needle, it is replaced with Argon gas, ensuring oxygen never touches the remaining wine and so it tastes as fresh as the day it was bottled.
DESIGN INSPIRATION
Coravin was created out of a passion for wine and a desire to savor every drop. When I designed its logo, it was important to feature what makes this technology so unique – its needle. I wanted to combine the sleekness of a glass of wine with the sophistication and precision of the Coravin technology.
The product photography is clean, minimal, and sleep - featuring up close shots of the product in dramatic lighting. It is meant to be reminiscent of a sexy sports car.
