CORAVIN Wine Preservation System
Branding and logo design for product launch
BACKGROUND
Branding and logo design for product launch
BACKGROUND
The Coravin Wine Preservation System was created to solve a problem that every wine lover knows well — how to pour a glass without committing to the entire bottle.
Coravin’s breakthrough technology allows wine to be poured without removing the cork, preserving the bottle and preventing oxidation. Its non-coring needle passes cleanly through the cork, extracting wine while replacing it with argon gas, so the remaining wine stays as fresh as the day it was bottled.
DESIGN INSPIRATION
Coravin was born from a passion for wine and a desire to savor every drop. When designing the logo, it was essential to capture what makes the technology so unique — its precision needle — while reflecting the sophistication of the experience it delivers.
The final mark combines the sleek silhouette of a wine glass with the refined geometry of the device itself, creating a symbol that feels equal parts modern engineering and timeless ritual.
Product photography followed the same ethos: clean, minimal, and dramatic — evoking the elegance of a high-performance sports car. The design system celebrated form and function, spotlighting Coravin’s craftsmanship and innovation.
IMPACT
The new Coravin identity helped transform the product from a technical invention into a luxury lifestyle brand, redefining how wine enthusiasts engage with preservation technology.
• Elevated Coravin from a functional tool to a coveted accessory for collectors and connoisseurs.
• Unified the visual language across packaging, digital, and launch materials, creating a sleek, recognizable presence.
• Captured both the art and science of wine preservation — appealing to the head and the heart.
• Earned praise from wine industry professionals and design publications alike for its sophistication and originality.
• The logo and brand system established a timeless foundation that continues to define Coravin’s visual identity today.
